9:00 - 9:15 AM | Welcome and Introductions | - Brief opening remarks.
- Attendee introductions.
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9:15 - 9:30 AM | AI in Marketing and Communications | - Introduction to the AI topic.
- Overview of relevance and current trends in AI applications for marcomms.
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9:30 - 10:30 AM | Panel Discussion
AI for Marketing and Communications: Tools, Challenges, and Lessons Learned" | - Introduction of panelists (3-4):
- Moderated discussion on various AI tools being used, challenges faced in implementation, and key lessons learned from their experiences.
- Audience Q&A to engage with the panel on specific inquiries and insights.
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10:30 - 11:00 AM | Break | - Short break for refreshments and networking. GROUP PICTURE
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11:00 - 11:30 AM | Lightning Talks - Marketing Strategy of White Hackers' Program, RNP’s cybersecurity training iniciative (Stela Tsirakis Toti, RNP)
| - Series of five-minute (or less) talks by different speakers on any topic that may be of interest to group.
- Quick Q&A sessions after each talk to clarify points and share brief insights.
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11:30 - 12:15 PM | General Business | - Discussion about global projects or any other matters related to the SIG-Marcomms group’s interests.
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12:15 - 12:30 PM | Close | - Summary of discussions, acknowledgements, and information on follow-up actions or future meetings.
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