General
- How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
- Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
- EU Social networks study (General overview of social networks, app 1h reading, great introduction to social networks)
- How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
- Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
- Advice that (Useful social media resources and training.)
- Virtual worlds (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
- Mashable - short articles regarding social networks (quantity before quality)
- Social media Examiner - use cases, many from know authors. Concrete - how to do something that works
- Social media today - thorough social media articles and huge know how base
- How to Succeed With Collaboration and Social Software - Jeffrey Mann, Gartner
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