General

• UK Govermnment Social media guidance for civil servants (May 2012, MUST, focus on part 1 (pages 1-4))
• Social networking sites and our lives (how/which we use Social Networks - 2011 study - MUST)
• How to Introduce Social Media to Your Business (when/how to and when not to expand your promotion to Social Media - 3min reading, MUST)
• Develop a Social Media Strategy in 7 Steps (usefully advices how not to loose focus - 4min reading, don't forget to check the slides, MUST)
• EU Social networks study (General overview of social networks, app 1h reading, great introduction to social networks)
• How To Develop a Business-Aligned Social Media & Social Networking Strategy (General theoretical approach - useful for convincing top management - 15min reading, optional)
• Understanding the Experience of Social Network Sites (Helps understand WHY people use social networks - good reading for Social media haters - 8min reading, optional)
• Advice that (Useful social media resources and training.)
• Virtual worlds (OCDE study, focusing on virtual worlds like second life, etc, app. 2h reading, optional)
• Mashable - short articles regarding social networks (quantity before quality)
• Social media Examiner - use cases, many from know authors. Concrete - how to do something that works
• Social media today - thorough social media articles and huge know how base
• How to Succeed With Collaboration and Social Software - Jeffrey Mann, Gartner
• The USA AirForce - Armed with social media (5-7 min reading, MUST)
• Do's and don'ts of Social Media (quick gude from http://www.thesteelmethod.com/b2bdodont2.html, 2min reading, MUST)
• NPR's guidelines for using social netowrks (10+ MUST)!!!!
• Accelerating Your Social Maturity (Forrester, 20min reading, general ideas, how to take your Social Media efforts further)
• Social IT (65 min video, How to use Social Media for your helpdesks)
• Social media conversation calendar - a great tool to help you think about your social content and keep the conversation going (5 min, OPTIONAL)
• How to create good video content - series of advices on video production from the perspective of content (8 min, optional)

Facebook

• 9 Ways to Make Your Facebook Pages Red Hot (profit business related, but some aspect suitable for NRENs - 3 min reading, optional)
• Involver (applications to integrate to your FB page: Twitter, Youtube...etc)
• All Facebook - unofficial Facebook know how with various articles
• Facebook pages - offical Facebook cookbook
• Facebook's impact on the web (image from businessinsider - 10 seconds, MUST)
• 13 Hot Facebook Marketing Tips From the Top Pros
• Visual elements of FB timeline - Detailed advices on visual customization of your Facebook timeline - (2 min reading, MUST).
• Facebook Cheat Sheet - Sizes and dimensions - general advices on how to customize your images to fit FB perfectly (3 min reading, MUST)

LinkedIn

• How to promote your company - official guide (10min MUST)

Twitter

• Twitips - great resource with various tips for twitter usage (portal, MUST)