| Full title | Elaborate on a communication strategy for stakeholders |
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| Objective | Define a communication and collaboration strategy to work with stakeholders |
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| Applicability | This practice spans across the entire project but plays a particularly important role in the early phases of software development when most needs are expressed and requirements are defined. |
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| Context | The practice applies to all projects. It is particularly recommended for projects with a large number of stakeholders with diverse perspectives and needs. |
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| Addressed elements in SMM | 1.2. Eliciting needs of stakeholders |
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| Actions | - Establish communication channels for stakeholders
- Make sure the communication channels are available (and easy to use) for all stakeholders
- Consider establishing routines for communication with stakeholders (including formats or de-facto standards, etc.)
- Consider the preferences of stakeholders in choosing the appropriate channel for communication.
- Define and maintain a communication strategy
- Periodically consult the stakeholders about the project to maintain the contact
- Record at least the key parts of communication with stakeholders
- If possible, appoint a dedicated team member responsible for communicating with stakeholders.
- Consider various informational needs of stakeholders; Identify groups of stakeholders with similar needs and define separate strategies for them
- Involve the stakeholders in the decision-making process
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| Risks | - The communication channel is not available or difficult to use
- The stakeholders will not communicate their needs or they will be expressed in a different way
- The responsibility for communicating with stakeholders is not defined
- Communication with stakeholders may not be concise and difficult to track
- The capabilities of the communication channel are not adequate for the relevance of the information
- Information sent via the channel can be lost or malformed.
- The communication with stakeholders is not recorded
- Decisions and information sent to and from stakeholders can be lost or malformed.
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| Related practices | |
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