SIG-Marcomms hybrid meeting in Dublin - 18-19 February, 2025

Welcome presentation from HEANET

Team building exercise

Session 1 "Employer Branding" (chaired by Lonneke Walk, SURF)

Are you involved in employer branding and/or recruitment communications? How do you collaborate with your HR department? Any dos and don’ts to share?

Your Presentation HERE

• SURF employer branding (Lonneke Walk, SURF)
• GÉANT #LifeAtGÉANT (Grace Cooper, GÉANT)
• FCCN employer branding and recruitment campaigns (Salomé Branco, FCCN)

Session 2 "Milestones Communications" (chaired by Laetitia Lagneau, Belnet)

How do you share your milestones with different audiences? (For example, a new CEO, winning an award, your NREN anniversaries?) If yes, how do you do it?  

Your Presentation HERE

• PSNC 30th anniversary and new CEO announcement (Damian Niemir, PSNC)
• RENAM's 25th anniversary (Olga Popcova, RENAM)
• DFN's 40th anniversary (Maimona Id, DFN)
• The creation of Sikt (Åshild Berg-Tesdal, Sikt)

Session 3 "Brand Workshop" (Owen Barry, Managing Director, Create www.create.ie ) 

Developing/Sense-checking your brand

1. External Perceptions (Audience Analysis, Competitive Analysis, Customer and Stakeholder interviews, Client surveys, brand Touchpoint Auditing)
2. Internal Perceptions (Clarifying the why of your organisation)
3. Brand exercise & Discussion: Establishing Brand Attributes

Session 4 "Brand Workshop" 

1. Internal Perceptions (contd) (Resolving the challenges of your audiences, How Core Values affect Brand Strategy, The Importance of Internal Company Culture)
2. Brand Exercise & Discussion: Company Culture
3. Brand Exercise & Discussion: Mission/Vision Check

Members from the steering committee will be ‘chairing’ various circles. We will have the room organised in 4-5 circles. A representative from each circle will then share key findings with the wider group. 15 min discussion, 3 min presentations each around 30 min total.

Topics: 

• 2025 plans: Each person will be asked to share how their planning process looked like, how do you ensure to ‘stay on track’ with your plans, do you use any project management tools, do you share any kind of reports with other departments?
• Paid vs organic campaigns: What is your experience with paid vs organic campaigns on social media/search, etc.? How do you plan and allocate your campaign budget? How do you evaluate and share results?

We encourage all f2f participants to do a short presentation update. What is currently going on in your communications department? What challenges are you facing? This is your chance to share and raise your challenge.

Your Presentation HERE

• OCRE 2024 comms best practices and how to best work together for OCRE 2025