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changes.mady.by.user Laura Durnford

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changes.mady.by.user Roland Eugster

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Less text more visual. Videos often boild down the best practices anyway.  Maybe need to combine 'internal cookbook' and external 'best practices' approach.

Set-up Handbook, Darksites, Text Templates. Carry out Internal Crisis and Media Training Magazinexternal (b2b and b2c) incl. media, internal intedrated
TOPICDESCRIPTIONNREN with experienceTYPE of EXISTING DOCAREAS of EXPERIENCE or EXPERTISECURRENT STATUSNEEDS UPDATE?TARGET AUDIENCEDEADLINE or DATE of ACCOMPLISHMENTNEXT STEPSMATERIALS AVAILABLE to SHARE (materials, links, contacts, resources)COMMENTSACTIONSCONTACT for DETAILS
Crisis communicationSet up an internal organisation and training to prevent or react on a crisisSWITCH
  • Establish a Concept
  • Media training
in progressnointernalJune 14 Prior to crisis communications, a risk managment needs to be in place.2015
  • Establish crisis communications handbook
  • Develop darksites and text templates
  • Crisis media training
Concept (in German)Crisis communications builds on a risk management analysisroland.eugster@switch.ch
Online MagazineShift of focus from printed magazine to online magazineSWITCHConceptno
  • Set up a web platform
  • Integrate in web concept
  • internal organization and engagement
finishedall stakeholdersup and running since April 2014 

stories.switch.ch

Concept (in German)

Needs to be integrated in online communication concept, needs dedicated staff roland.eugster@switch.chMalware process
CRMCreate an internal awareness on how to manage and keep track of customer relationshipsSWITCHConcept
  • Establish and maintain internal awareness
  • evaluate and implement CRM tool
finishednointernal and external (b2b, business to customer)2014 publish through Campus Best Practice?up and running since 2012 Concept (in German)SWITCH runs the open source version of SugarCRM

Check Campus Best Practice

 

Check which NRENs interested - is it going to become law for everyone?		roland.eugster@switch.ch
event management  Checklist internal - TF-CPR & NRENs  list materials available to share e.g. SWITCH spaceship!SWITCH has stipulated which types of events PR team will not help to plan through resources, so checklists and tools for colleagues good. 
  ARNES        
  FCCN        
how did we suvcceed succeed in promoting x          
how to sell NREN services  yesyes    may need to develop a toolkit that rises above the national constraints   
BoD          
How to make a good case study  no       
social media  Jumpstart Pack       
website design & usability