CONTEXT: TF-CPR

This is an official work item of TF-CPR and most work in this area is likely to occur during worskhop sessions within TF-CPR meetings. However, anyone is welcome to contribute.

DESCRIPTION OF WORK:

The description in the Tf-CPR Terms of Reference is: "Identify topics from among presentations, or to be worked on in group workshops or online, to be turned into a “How

to...”, ‘cookbook’ or best practice document, e.g. measuring results."

TASK LEADER:

ROLAND EUGSTER (SWITCH)

 

 

HOW TO CONTRIBUTE:

Please fill in topics where you feel competent and that can be of interest to other NRENs.

The topics highlighted in green are those identified as the NRENs' two immediate priorities.

Feel free to edit and add other topics as they occur to you!

Tasks:

Check Campus Best Practice if any external topics can be re-purposed / or to see if our topics can be published through them.

Comments:

Less text more visual. Videos often boild down the best practices anyway.  Maybe need to combine 'internal cookbook' and external 'best practices' approach.

TOPICDESCRIPTIONNREN with experienceAREAS of EXPERIENCE or EXPERTISECURRENT STATUSTARGET AUDIENCEDEADLINE or DATE of ACCOMPLISHMENTNEXT STEPSMATERIALS AVAILABLE to SHARE (materials, links, contacts, resources)COMMENTSCONTACT for DETAILS
Crisis communicationSet up an internal organisation and training to prevent or react on a crisisSWITCH
  • Establish a Concept
  • Media training
in progressinternal2015
  • Establish crisis communications handbook
  • Develop darksites and text templates
  • Crisis media training
Concept (in German)Crisis communications builds on a risk management analysisroland.eugster@switch.ch
Online MagazineShift of focus from printed magazine to online magazineSWITCH
  • Set up a web platform
  • Integrate in web concept
  • internal organization and engagement
finishedall stakeholdersup and running since April 2014 

stories.switch.ch

Concept (in German)

Needs to be integrated in online communication concept, needs dedicated staffroland.eugster@switch.ch
CRMCreate an internal awareness on how to manage and keep track of customer relationshipsSWITCH
  • Establish and maintain internal awareness
  • evaluate and implement CRM tool
finishedinternalup and running since 2012 Concept (in German)SWITCH runs the open source version of SugarCRMroland.eugster@switch.ch
event management  Checklist internal - TF-CPR & NRENs  list materials available to share e.g. SWITCH spaceship!SWITCH has stipulated which types of events PR team will not help to plan through resources, so checklists and tools for colleagues good. 
  ARNES        
  FCCN        
how did we succeed in promoting x          
how to sell NREN services  yesyes  may need to develop a toolkit that rises above the national constraints   
BoD          
How to make a good case study  no       
social media  Jumpstart Pack       
website design & usability          
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